Evaluating Success of Online Display and SEM Campaigns
My blogmate has really learned how to motivate me. After weeks of being absolutely swamped in planning-buying-new business-reporting-competitive-POV-trafficking mode and unable to even think about...
View ArticleGoogle Content Network and “Super Campaigns”
The Online Marketing Mavens love content. There have been a lot of improvements lately on the Google content network. I can tell you from my recent experience, there appears to be some major glitches...
View ArticleMake Mine a Double: Google Double Serving in Content Network
I recently wrote a post about the great Google content network and the new super campaigns available for advertisers in Adwords. The new features, flexibility, and transparency are expected to make the...
View ArticleGoogle and Google Search Partners- How They Stack Up
As a Google advertiser, your ads are being placed on Google’s search results pages AND their search partners. These search partners include: * AOL * Ask.com * Netscape Netcenter * Earthlink *...
View ArticleBack to School Meets Wonder Wheel
The words “Back to school” for me used to conjure up images of pencil cases and new school clothes. Now it makes me think of Google and keyword searches. The Google Retail Advertising Blog recently...
View ArticleMy PPC Workshop at MIMA Summit 2010
The MIMA Summit 2010 was a great success with intensive workshops on Monday 9-27 and breakout sessions the next day. Here is more info and the presentation from the workshop I led on PPC optimization....
View ArticleMy session at SMX East: It’s Not Multichannel Marketing If You Don’t Include...
Below is the transcript and slides from my presentation at SMX East. The other panelists were Daina Middleton, CEO, Performics and Hamid Saify, Search Marketing Director, Deutsch LA. Their...
View ArticleHoliday Shopping PPC Tactics- Retargeting Ideas to Boost Sales for Holiday PPC
Retargeted advertising is not new, but kicking off a program now for this online holiday shopping season can help to boost sales. Retargeting reaches people who have visited your site by serving an ad...
View ArticleBack-to-School PPC: A+ Tips and Expansion Ideas
Originally posted on ClickZ. Aww, back-to-school already? Yes, it’s that time of year again when retailers’ minds turn to reaching parents and students of all ages purchasing supplies, clothing, and...
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